The future of car insurance

Micropayments, on-demand coverage. Zero down, zero hidden fees.

Open an account and get proof of insurance in under 6 minutes

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Why Hugo?

Making insurance that works for everyone.

Intelligent plans with micropayments

A revolutionary on-demand model

Freedom from down payments

Payment plans for every budget

Unlimited Basic

Great if you drive most days, and want liability coverage on a budget-friendly payment plan.

Unlimited Full

Great if you want full coverage, on a budget-friendly payment plan.

Car insurance made simple.

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Truly unique.

Backed by Founders Fund and Canaan, we’re on a mission to make car insurance accessible for everyone.

A real solution

Focusing on what matters

Acting local, going global

We launched, tested and honed Hugo to meet real needs without compromising on quality. Now we’re growing - fast.

A best-in-class experience

90% of our users rate us as Excellent on Trustpilot.

Hugo allowed me to pay for car insurance without going into debt.

Hugo helped me insure a car that I rarely used and saved me money in the process.

Using Hugo was a great experience. Very convenient and easy to use. Perfect for driver’s on a budget!

Paying for insurance by the day finally made insurance affordable.

Since I’m pregnant and a stay at home mom, saving money is a priority for emergencies.

Hugo wasn't as intimidating as more known insurance companies.

Getting started is easy.

Create your account

It takes less than 2 minutes.

Select your plan

Flexible driving? Micropayments? Select the plan for your needs, and check out with as little as 3 days.

Start driving!

Your proof of insurance and policy documents are a click away - you’re ready to go!